About
Independent Analysis
– Beyond Platform Metrics
Understanding What Actually Drives Growth.
DIVE exists to make marketing decisions clearer, smarter and more effective. Better analysis leads to better performance — and more relevant communication..
Most companies sit on more data than ever — but turning that data into clear, decision-ready understanding is a different challenge.
In a landscape dominated by platforms that both execute and measure marketing, independent analysis has never been more important. At the same time, many organisations lack a clear view of how their investments translate into growth — and how they compare to competitors.
DIVE works across the full spectrum of marketing analytics — from fast performance diagnostics to advanced econometric and Bayesian modelling. The goal is always the same: to identify what actually drives growth, and what does not.
Some Cool Facts
DIVE Engine – Numbers
Industries
B$ in BenchmarkDB
Countries
From Data to Decisions. From Decisions to Growth.
The DIVE Engine
At the core of DIVE is a continuously evolving analytical engine — combining automated data collection, proprietary algorithms and client data. This allows us to move beyond static reporting, and instead deliver dynamic, data-driven insights that reflect how performance, markets and competitors evolve over time.
The result is a more complete, independent and continuously updated view of marketing performance.
Experience & Perspective
DIVE is led by Johan Gran, with over 20 years of experience in digital marketing, analytics and econometrics — working with international brands such as Apple, Telenor and eBay. The work combines hands-on industry experience with a strong quantitative foundation, bridging strategy, data and advanced modelling.
This enables DIVE to operate across both day-to-day performance analysis and long-term growth modelling.