DIVE • Now powered by CADI Engine

Do you know what actually drives your growth?

Independent analytics that proves what really drives your sales — channel by channel, across markets and competitors — and shows you where your next investment works hardest. Clients on average get 24%+ more from their marketing after working with DIVE analysis. Faster and more rigorous than ever, thanks to CADI – the first of its kind AI-accelerated analytics engine.

How it works

A proven method, now accelerated by AI.

DIVE has always measured what actually drives performance in multiple marketing channels — with independent econometrics and quantitative mathematics. Refined over 25 years of rigorous expertise and battle-tested models.

What’s new is CADI — and this isn’t a generic AI engine. It’s DIVE’s proven models, now built into AI in two parts: the CADI Data Engine turns fragmented data into analysis-ready intelligence, and the CADI Analysis Engine turns that into decision intelligence you can act on. AI in specific steps, validated answers far faster — same rigour, a fraction of the time.

Not AI instead of analytical expertise. AI multiplied by it.

All your data, made comparable and analysis-ready — fast.

Your inputs are messy: platforms, agencies and sales systems all speak different languages. CADI reads them, understands them and unifies them into one consistent structure. Prep that took weeks now takes a fraction of the time — and gets faster with every project.

Understand → Transform → Validate.

A model of how your marketing actually works — not how platforms report it.

Platforms aren’t channels. DIVE separates, for example, Google Brand Protection from Generic Search, because they behave completely differently. You get the true role of each channel, not the version Google reports back to you.

The true role of every channel.

ROI you can trust enough to move budget on.

Bayesian modelling combines expert judgement with your data and makes the uncertainty explicit — while econometric discipline keeps every result honest. You don’t just get a number; you get how confident to be in it.

A number you can act on.

What DIVE does for your business

Know exactly what your marketing is doing for your sales.

DIVE powered by CADI turns your marketing and sales data into a clear, quantified picture of what drives growth — and what to do next. Not vanity metrics. Decisions you can defend.

How much of your sales your marketing actually drives — and how much ties back to specific channels.

Acquisition vs retention: how much growth comes from new customers vs keeping the ones you have.

Where your next pound works hardest — before diminishing returns kick in.

Which channels genuinely move sales — including the ones you under-invest in, and the ones that look good but aren’t.

Short-term vs long-term: what lifts sales now, and what quietly compounds over time.

How much to trust each result — every channel’s impact comes with a confidence rating.

The kind of conclusions DIVE powered by CADI reveals

“A channel you barely invest in is quietly driving growth.”
“A channel that looks efficient is mostly protecting brand terms you’d win anyway.”
“Most of your impact is long-term brand building — not the short-term activation you’re optimising for.”

Every dive analysis land on four answers

Contribution

What actually drove your growth?

ROI

Was the spend profitable?

Response

How fast do channels work, how long do effects last?

Optimisation

Where should the next budget go?

More data than ever. Less clarity than you'd think.

Every platform reports that it’s working. Google, Meta and programmatic each grade their own homework — and none of them tell you what actually drove the sale. To see the truth, you have to measure from the outside, across every channel at once. And more budget doesn’t guarantee more growth. It only pays off when it’s placed where it actually works..

Three questions most marketing teams can't answer with confidence

Apples and pears, finally comparable.

Every channel, platform and competitor measures differently. DIVE powered by CADI Engine puts them on the same terms — so performance gains are calculated like-for-like, not on each platform’s own scorecard.

See where you stand, not just how you’re doing.
Layer in competitive intelligence — competitor activity, media investment and share of voice across search, social and key digital channels. It turns your results into context: not only how you perform, but where the gaps and openings are.

Analytical expertise multiplied by AI

Independent by design.

DIVE doesn’t sit inside the platforms it measures. The analysis is built on established econometrics — multilinear regression, Bayesian methods and rigorous statistical validation — so the numbers hold up to scrutiny. Credible enough to reallocate real budget against.

Built for complex, competitive markets

QSR & consumer platforms

High-frequency, high-competition environments where marginal gains and efficiency drive growth.

Financial services

Complex, data-rich environments where precision and analytical depth support better decisions.

Retail & E-commerce

Multi-channel ecosystems where pricing, positioning and media efficiency shape performance.

See what DIVE surfaces in your own data.

A short walkthrough of the method, the outputs and what it would look like for your brand.