Solutions
DIVE Engine
Independent analysis and modelling
for marketing performance
Independent, quantitative solutions for understanding marketing performance — combining econometrics, Bayesian methods and real market data. Proprietary algorithms and structured datasets are used to model impact with precision, across digital and traditional media, channels, markets and competitors.
Focused on identifying what actually drives growth — and how it evolves over time. With equal focus on efficiency and positioning, providing a clear view of where value is created, how budgets perform, and how competitive dynamics shape outcomes.
The DIVE Engine is built to support clear thinking, better decisions, and occasionally, a few uncomfortable but useful conclusions.
DIVE Engine
Key solutions
Performance Diagnostics
A structured assessment of marketing performance and cost efficiency, designed to identify what drives results — and what doesn’t.
Independent analysis of marketing performance — identifying gaps, biases and missed opportunities. Includes audits of tracking, media performance and cost efficiency, with detailed analysis of digital channels where precision matters most. Designed to quantify how budgets translate into outcomes, and where efficiency can be significantly improved.
Mathematical Attribution
A fast, model-based approach to quantifying marketing impact — focusing on the core drivers of performance and growth.
Rapid, model-based estimation of marketing impact — focused on core drivers of sales and performance. Leveraging detailed channel-level data to quantify impact and efficiency,
including cost-based metrics across key media.
Designed for speed and clarity, delivering actionable insights without the need for complex, full-scale modelling.
Competitive Intelligence
A data-driven view of competitor activity, investment levels and market positioning — built on continuously updated and structured datasets.
Estimating competitor activity, media investments and share of voice — across search, social and key digital channels. Built on detailed modelling of digital media dynamics, providing a level of visibility rarely available in competitive analysis.
Supports a clearer understanding of positioning, pressure and opportunity.
Marketing Mix Modelling
A comprehensive econometric framework for measuring marketing impact and optimising investment decisions — enhanced with Bayesian methods and modern AI.
Full-scale econometric modelling of marketing impact — across both digital and traditional media. Built on granular channel-level understanding, enabling more precise estimation of impact, efficiency and diminishing returns. Enhanced with Bayesian methods to capture uncertainty
and support optimal budget allocation.